Submitting opinion pieces, or op-eds, to media outlets allows for an opportunity to share targeted messaging and supporting evidence with key stakeholders. Determine what your message is and then assess the publication that best reaches the audience you have in mind. Study the op-eds it publishes and craft yours in a similar style. Paid online services, such as Project Syndicate, can also help distribute your op-eds, as they publish and distribute op-eds to a range of international news media.

When writing an op-ed, find a ‘hook’ to hang it on, an anniversary or holiday, a newly released report, or a significant upcoming event. It must be well written and no longer than 750 words. Search for a prominent ally outside your organization who shares your views and is willing to have the op-ed published in their name.

Submit it by email and be patient. The wait may not pay off, as there is fierce competition. But keep writing and submitting op-eds. A published op-ed has currency, for funders, board members, reporters, elected officials, colleagues and other allies. An op-ed can serve as a springboard to other opportunities.